Hi, I’m Shan 👋 Nice to meet you!

I'm a Product Designer and Illustrator.

About Me

I am a proactive, hands-on designer with extensive end-to-end product design experience, excelling in agile environments where I bring products from concept to launch.

A self-starter, I prioritize effectively and thrive on clear communication and collaboration with cross-functional teams to ensure designs are user-centered, technically feasible, and aligned with business goals.

As a science major-turned-designer, my unique strength lies in crafting logical, well-structured design solutions. Collaborating with developers comes naturally to me, and I thoroughly enjoy diving into technical details to deliver designs that are user-centered, visually engaging, and development-friendly.

Originally from Taiwan, a small and beautiful country surrounded by mountains and the sea, I moved to the UK for my master’s program. I’ve lived in Cambridge, London for the past six years, and now call Eindhoven in the Netherlands home.

Contact

peishan.yu.taiwan@gmail.com

My Philosophy

Nothing great was ever achieved without enthusiasm

Before I start a project for my work or my life, I'd love to learn from people, learn from things, learn from the nature.

Clear experiences over unpredictability

Every time I can find small changes to make through the learning process. Do the action is how I move forward.

We must constantly challenge our own assumptions

After one week or one month, you can always come back to see whether it is the direction you’d like to go.

If so, it is good because you would make a big impact in the end. But it is fine if it is not because you can always make the change again : )

Collaborative

I see the value of teamwork, and believe there is always something I can  from others.

Collaborative

I see the value of teamwork, and believe there is always something I can  from others.

How I Work

Learn

Before I start a project for my work or my life, I'd love to learn from people, learn from things, learn from the nature.

Act

Every time I can find small changes to make through the learning process. Do the action is how I move forward.

Review

After one week or one month, you can always come back to see whether it is the direction you’d like to go.

If so, it is good because you would make a big impact in the end. But it is fine if it is not because you can always make the change again : )